Blackhawk Network

  • Sr. Product Marketing Manager

    Position Type
    Location : Location
  • About Blackhawk Network:

    Are you someone who can take the lead on our newest product to drive our growth and define our future platform?

    The Human Capital Management (HCM) market is one of the most popular markets being heavily invested in because it’s undergoing an exciting transformation to help make work more human and elevate the employee experience!  This is your chance to join an organization that is leading the way!  At Achievers, our software delivers a powerful new way for companies to engage, align, and recognize employees enabling remarkable business success. Every day.

     We hire ambitious professionals who thrive on their entrepreneurial spirit and want to Change the Way the World Works.  As Achievers employees, we are passionate about disruptive technology, welcome constant change, and understand the value of employee success in the workplace. We enjoy coming to work every day because we believe in our product and L.O.V.E. our culture. Achievers is more than just a software company; we are leaders and innovators in the HR space. 


    Are you a real entrepreneur with a natural curiosity for what drives business value? Are you passionate about technology, an early adopter or a gadget addict? Do you thrive in a highly collaborative environment with ample opportunities to speak in front of a crowd? Achievers is looking for an experienced product marketer to position and evangelize our company and product both internally and externally (e.g., target audience, analysts, and media). You will help define our strategy to help guide product management and Go-To-Market (GTM) from marketing to sales and customer service.  We have many stories to tell about the rapidly changing world of employee engagement, our customers, and how we’re helping to transform organizations to empower their employees and managers through solutions such as recognition and measurement to drive business outcomes. We’re looking for a thoughtful person who can dig into our category and identify and create strategies that drive toward solving the pains of our market that will be leveraged in our demand gen, sales to drive acquisition and customer success to drive retention.  Strong communication and organization skills are essential to this role. As we are in a fast-paced category, this position requires the ability to work under tight deadlines and have some flexibility.


    • Establish empathy for our target market’s challenges, understanding the nuances of their challenges and the value of solving those challenges… be the voice of the market internally.
    • Analyze market size and potential competition; be the expert on our competition – understanding their strengths, weakness, opportunities and threats
    • Have strategic vision for your solution and execute this strategy across functional teams
    • Drive GTM initiatives including enablement, customer briefings and external presentations for Achievers employee engagement platform
    • Sales & marketing enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products.
    • Lead cross-functional teams to successfully launch products, create sales tools and collaterals, and drive growth
    • Acquire deep customer knowledge through market research, persona, segmentation analysis and customer interviews.
    • Monitor key performance indicators and understand the dynamics of both direct and channel sales
    • Use multiple outlets to evangelize Achievers’ position in the marketplace including blogging, analyst meetings, industry events, data sheets, solution briefs, videos, and case studies
    • Provide expert support during analyst briefings (and other sessions) through product demonstration and presentations.
    • Content development - create marketing and sales collateral, such as whitepapers, datasheets/FAQs, executive presentations, etc.
    • Product knowledge - develop and maintain in-depth Achievers product and competitive knowledge



    • 7-10 years of experience in product marketing
    • BA/BS in Computer Science/Engineering or BA/BS in Business/Marketing or equivalent
    • MBA or advanced degree preferred
    • Minimum 5 years of experience in the software technology industry
    • Entrepreneurial mindset: should be able to develop a compelling vision, and sell that vision
    • Demonstrated ability to develop creative / non-traditional solutions
    • Excellent written and verbal communication skills
    • Proven analytical skills and strategic thinking
    • Preferred location is Toronto, Canada; but willing to travel to San Francisco Bay Area and other locations 25-30% (as job requires) 

     About You


    • You are a real entrepreneur… you understand the importance of having a plan, socializing your plan, relentless execution and being accountable to results.
    • You are an expert problem solver that can leap over obstacles and make important final decisions. No roadblock is too big.
    • Take complex topics and weave a story that can be followed by internal and external customers
    • Proven track record and portfolio that shows success and failures and the ability to articulate the details of target audience, goals and outcome, and how you could improve it
    • Action and results-oriented: rolls-up sleeves and tackles work head-on - no task is too small or insignificant for you
    • Proven ability and desire to work in a fast-paced, highly dynamic and collaborative environment
    • Never satisfied with the status quo – always looking for opportunities to improve
    • Understand the difference between ‘perfect and ready to launch’ and ‘perfectionism.’
    • Excellent communicator, collaborator, and creative thinker, with an ability to use data to inform all decisions
    • Team player who is enthusiastic about helping out across the team, and learning new skills within the marketing function
    • Can work as an individual contributor or in a group and is driven.

    Engaging and retaining top talent is the #1 issue facing enterprise organizations today. Because the employee experience has a direct impact on the customer experience, leaders across the board are seeking solutions to optimize their investments in the employee experience. Achievers, a Blackhawk Network company, helps companies identify opportunities in 3 key areas; Leveraging recognition and reward strategies to drive and align behavior, providing real-time engagement measurement for identifying problem areas early on and comprehensive data insights to understand the impact on a company’s KPIs. Our SaaS solution and services drive impact on business critical outcomes and quickly demonstrate that we are a need to have solution for organizations who understand the impact their people can have on the business. Achievers has demonstrated  continuous success continuously through our research and customers. Our customer base includes some of the most significant companies in their industry and the world; Ericsson, Rogers, Smart & Final, Visa, Bayer, and Samsung. To learn more about Achievers, visit our website at


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