Blackhawk Network

  • Chief Marketing Officer (CMO)

    ID
    2019-10165
    Category
    Marketing
    Position Type
    Full-Time
    Location : Location
    CAN-ON-Toronto
  • About Blackhawk Network:

    We are Achievers. We build beautiful software, that is changing how the world works. As a scale-up technology company, we are a market leader, have world class management, and are literally fusing behavioral science with technology, to empower the world’s leaders. We’re ready to grow internationally and expand the problems we solve.  We need bold marketing leadership to build an iconic brand and fuel our next stage of growth.

     

    We hire ambitious professionals who thrive on their entrepreneurial spirit and want to Change the Way the World Works.  As Achievers employees, we are passionate about disruptive technology, welcome constant change, and understand the value of employee success in the workplace. We enjoy coming to work every day because we believe in our product and L.O.V.E. our culture. Achievers is more than just a software company; we are industry leaders in the HR space. 

    Overview:

    The CMO is responsible for developing and executing a clearly defined marketing and communications strategy in a manner that supports business growth and enhances brand equity. This position is responsible for planning, organizing, staffing, training, and managing all marketing functions to achieve the Company objectives of sales, growth, profitability, and visibility while ensuring a consistent marketing message and position consistent with the corporate direction.  The executive would be responsible for all aspects of marketing related to our enterprise business, which spans 150 countries and serves millions of employees across a ‘gold-plated’ list of enterprise customers – including many Global 2000 companies.    

    Responsibilities:

    • Manage all aspects of Marketing including; outbound marketing & communication, acquisition marketing & lead generation, retention marketing, product marketing, online and offline advertising, event marketing, sales enablement, website & collateral, and overall corporate positioning & branding with the analyst community
    • Create, manage, coordinate and execute all marketing strategies and implement tactical plans that meet and exceed company expectations
    • Achieve targeted results and ensure timely and effective execution of marketing tactics and programs
    • Analyze, evaluate, plan and execute on both existing and potential marketing activities and strategies
    • Develop benchmark criteria to measure the efficiency and effectiveness of marketing programs
    • Conduct and analyze market research to determine competitiveness
    • Measure the effectiveness of the marketing department and implement improvements as required
    • Identify, interpret, and capitalize on marketing trends – especially in the online marketing area.
    • Managing a multi-million dollar marketing budget
    • Coach, mentor, and raise the team's ability to deliver and exceed expectations while creating opportunities for succession talent
    • Develop and prepare key messaging and presentation material for senior management
    • Work closely with Sales, Product Development, and other key functions to create demand and brand recognition for the Company and its products

    Qualifications:

     

    • 10+ years of broad marketing experience at well regarded and successful technology companies
    • Strong enterprise SaaS marketing experience; branding, positioning, sales enablement, AR, PR, etc.
    • Experience marketing to high end enterprise and/or small and medium business
    • Proven track record of marketing success in rapidly growing markets
    • Ability to market a ‘Platform’ made up of multiple modules
    • Know when common sense should prevail over ‘textbook’ marketing theory
    • Ability to manage multiple, complex priorities within demanding timeframes
    • Ability to build a strong team spanning a variety of marketing functions
    • Ability to hire strong marketing professionals at the manager and individual contributor level
    • Ability to work well under pressure
    • Ability to find creative solutions to challenging problems
    • Strong combination of creative and analytical skill set
    • Strong work ethic with ability to roll up sleeves.
    • Excellent written, verbal and presentation skills
    • BS/BA required, MBA preferred

     

    Summary:

    Achievers is a global leader in the Employee Engagement space.  With offices in the Americas, Europe and Asia Pacific, Achievers Enterprise Software Platform powers the employee engagement needs of some of the largest companies in the world.  Does the idea of enabling leaders to create environments where people can do the best work of their lives gets your heart beating faster? Does helping to design experiences that help develop tomorrow’s future leaders, empowered by beautiful software leveraging behavioral science inspire you? Does being part of a company that prides itself on walking the talk, with passionate leaders, a family centric culture, all rallying behind a common mission resonates with the impact you want to have as a leader? If so we’d like to speak with you about this exciting opportunity to join our executive team!

     

    Achievers is committed to meeting the needs of people with disabilities in a timely manner, and will do so by preventing and removing barriers to accessibility and meeting accessibility requirements under the Accessibility for Ontarians with Disabilities Act.

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